stories is amazing how little support to spread and people firmly believe. Take the case "Actimel". Circulates a chain-mail which reads:
As you can see, it sounds very "respectable." It has all the air of having scientific information inside.ACTIMEL : to take into account. Some interesting things about ACTIMEL:
The ACTIMEL provides the body with a bacterium called L. casei. This substance is normally generated by 98% of the organisms, but when supplied externally for a long time, the body stops making and gradually "forgets" to do so and how, especially for people younger than 14 years.
actually emerged as a remedy for those few people who did not elaborate, but the universe was so small that the drug was not profitable to make it profitable sold his patent to food companies.
The Secretariat Health forced ACTIMEL (La Serenissima) mark in its advertising that the product should not be taken for a long time, and fulfilled, but in a way so subtle that no consumer is perceived (eg "Actimel challenge: eat it for 14 days "or" do its Actimel August).
If a person decides to supplement the diet with ACTIMEL, receives no notice of your inconvenience and do not see that may be causing injury to future manipulations because of advertising to boost business. PASS
Well, no. It is totally false, and indeed what he says is ridiculous at first glance. Observe:
- In the first sentence, properly named the L. Casei (Lactobacillus casei) and a bacterium. In the second, and named as a "substance." A bacterium is not a "substance."
- then states that the "substance" is produced by the body. False! The body can not produce bacteria: the body only knows how to produce human cells.
- From there, you follow the rest of bolazos (lies) as the body "forgets" to produce it, and blah, blah, blah.
- Looking more closely, it is clear that not indicate the number of resolution by that the "Ministry of Health" (which is, in fact, the Ministry of Health) to La Serenissima forced to indicate in the advertising that is not consumed for so long
- No one would believe that a resolution of ministry can be put in bypass advertising "makes the test of 14 days" ...
- no mention of where it got the information supposedly "scientific" mentioned ... neither the study nor responsible, neither the university or agency responsible ...
But he had an incredible success. People everywhere who read, believe and what happens.
In places "news" appears this hoax as "news" with the text almost identical to the chain ...
Even http://www.on24.com.ar/nota.aspx?idNot=1114
Members are to submit bills based on this chain mail!
http://www.diariobuenosaires.com.ar/nota2.asp?IDNoticia=18918
Truth, unpresentable.
Let us then in the interesting part,
What is the social reason that this chain is so successful?
First, one can notice a conspiracy component: an idea and that "big companies do anything for money, to poison people ".
This is true :-). But particularly in the food category, there are strict controls on what can be included in a food or not. And if they are aimed at children. Fortunately we are far even that.
other hand, is perceived as a decision of the Ministry of Health can be spoofed based on technicalities or puns. or, more generally, that the law can be circumvented using technicalities. Which it is also true! But in the case of food, which is at stake the lives of people, that does not exist, because anything that puts at risk the lives of people is tantamount to attempted murder, a criminal offense.
Finally, is notice a general skepticism about advertising. As there is a perception that they would be able to sell arsenic as "very good" and stay that way, very serious (If there is money involved). That is, once again, true.
In conclusion
1) increasingly is perceived that the major economic powers will do anything to get more money, even at the expense of human health
2) It is perceived that justice does not work, that who has money for lawyers, can escape using technicality
3) The advertising or disbelieving what is said in the media
psychosocial
These are interesting, but has not yet been shown in specific changes: it seems that not tell the root of the matter, which is the system ... everyone continues to support and which continue to believe ...
Diego
Actimel casei health ministry chain drug bacteria profitable consumer Lactobacillus subtle psychosocial advertising justice system technicality food criminal
